Websites with complex and innovative designs can often be interesting and fun, but hard to navigate. Personally I am not the most tech-savvy 20 year-old and simplicity suits me best. Two websites that I find well designed for the eye and for use are Amazon and YouTube.
Amazon is a website that I visit on an almost daily basis. Unlike the average college female I hate going out to shop. When I first visit the site I notice the darker blue tones throughout the homepage. Similar to popular sites like Facebook and Twitter, Amazon uses this color to display a tone of authority and reliability. Establishing credibility is crucial for anyone looking to spend money on a site and Amazon does this quickly with is color scheme as well as the large, high quality pictures throughout the site.
Unlike Amazon YouTube is a video streaming site that must accommodate the millions of videos uploaded everyday. In order to make the site appealing to users the site does the opposite of Amazon and makes use of a lot of white space. If they had too much color the multiple scenes of each unique video would be caught in a blur. However, YouTube does use the bold and striking color of red in its logo that makes it memorable and popular.