Article 1. Basically this article explains that with the ever-growing world of technology it would be impossible for web developers to make individual websites that were compatible on every device and operating system. Responsive design allows web designers to make websites that are fully functional as they were intended to be, on any device. “…Design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.”
Article 2. This article discusses how retail traffic primarily occurs on mobile devices and introduces “adaptive web design” as a superior option over responsive web design. Martin Clancy argues that adaptive web design, “or content adaptation, uses device detection technology, to determine the device requesting the webpage”, is better because it allows developers to customize content and it allows for faster loading sites. He says that most major companies are realizing that despite the hype of responsive web design, they are opting for adaptive web design instead.
Article 3. This article talks about three ways to ensure one’s content is “easy to digest.” The article argues that responsive web design is necessary because Google us penalizing search rankings of sites without it. It also talks about Three steps to optimize content: Planning, Prioritizing and Distilling content in order to be most effective.